Towards the "Destination of Excellence" label
Awarded the "Qualité Tourisme" label since 2010, the Villé Valley Tourist Office embarked on this process at the initiative of its team, with the support of its partners. This deliberate choice represented both a collective challenge and a source of genuine pride: the pride of having the value of our professions and the high standards of hospitality we have set for ourselves recognized. The team now aspires to the "Destination d'Excellence" (Destination of Excellence) label.
We pride ourselves on providing impeccable service to every visitor. Our commitments are based on six essential values: attentive listening, a focus on customer satisfaction, a passion for our work, teamwork and development, daily kindness, and respect for the environment.
To learn more about the Destination of Excellence label:
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A Tourist Office classified in Category II
The "Category II" classification, awarded by prefectoral decree for a period of five years, officially recognizes the quality and diversity of the services offered. It attests to a consistent and personalized welcome, comprehensive information, and active promotion of the region, all managed with a truly entrepreneurial approach. This classification reinforces our commitment to making your stay a rich and reassuring experience, a testament to our professionalism and our dedication to excellence in tourism.
To learn more about the classification of Tourist Offices:
A CSR (Corporate Social Responsibility) approach serving the destination
Committed since 2023 to a Corporate Social Responsibility (CSR) approach, the Villé Valley Office is working to reconcile tourist attractiveness, preservation of the territory and the well-being of residents, partners and teams.
Structured around the period 2023–2025, this approach is based on a commitment to continuous improvement, transparency, and cooperation with all stakeholders in the region. It has resulted in concrete actions regarding waste reduction, limiting environmental impact, supporting local partners, and developing a more responsible tourism offering.
Today, the Office is continuing this momentum through a new strategic cycle (2026-2028) structured around six main axes.
Responsible and shared governance
This approach is fully integrated into the Office's strategy and operations. Monitoring indicators, opportunities for discussion, and an annual review allow for the evaluation of actions taken and the involvement of stakeholders in key strategic directions.
Preserve the environment and resources
The Office is taking action to reduce the environmental footprint of its activities. Monitoring consumption, reducing printed materials, limiting waste, promoting soft mobility and raising awareness of environmental issues are among the actions implemented to encourage responsible practices.
Promoting employee well-being and engagement
The Office strives to provide a respectful and stimulating work environment that fosters training, skills development, and internal dialogue. Quality of work life and work-life balance are ongoing priorities.
Promoting responsible and accessible tourism
The Tourist Office promotes a sustainable and accessible tourism offering for the widest possible audience. It highlights soft mobility options, short supply chains and outdoor activities, while ensuring a balance between tourist appeal and the quality of life for residents.
Developing partnerships and responsible purchasing
In its purchasing and collaboration choices, the Office prioritizes local and regional stakeholders and encourages ethical practices. This approach aims to support the local economy, strengthen short supply chains, and build sustainable partnerships that benefit the region.
Strengthening local roots and social utility
As an active participant in local life, the Office supports community, cultural, and social initiatives and promotes residents and the skills and expertise of the region. This dynamic helps strengthen social bonds, fosters a sense of belonging, and enhances the long-term appeal of the Villé Valley.
Vineyards & Discoveries: a label of excellence serving wine tourism
Created by Atout France, the Vignobles & Découvertes label distinguishes wine destinations that offer a comprehensive and high-quality tourism experience centered around vines and wine. Accommodation, restaurants, cellars, museums, events, and leisure activities are all united by a common goal: to offer visitors an authentic, friendly, and professional experience in the world of vineyards.
For several years, the Villé Valley has been proud to hold the "Vineyards & Discoveries" label, in recognition of its commitment to responsible, accessible wine tourism rooted in its terroir. This label highlights the richness of our mountain vineyards, the expertise of our winemakers, and the warm welcome extended to visitors.
Around twenty local partners – accommodation providers, restaurateurs, winemakers, producers and visitor sites – share this dynamic and are involved in bringing the “Vineyards & Discoveries” experience to life on a daily basis, respecting quality, heritage and conviviality.
To learn more about the "Vineyards & Discoveries" label:
Accueil Vélo: a label for cyclists and those who welcome them
The Accueil Vélo label is a national brand that guarantees cycle tourists a quality welcome, tailored services, and infrastructure designed to meet their needs. It identifies establishments located near a cycle route and committed to offering a warm welcome and specific services: secure bike shelters, repair equipment, practical information, personalized advice, etc.
The Villé Valley Tourist Office actively supports this initiative and assists local stakeholders in obtaining the label. By promoting this label, we affirm our commitment to making the Valley a welcoming destination for cyclists, whether they are just passing through or staying longer, seeking nature, heritage, or exciting experiences.
Accommodation providers, restaurants, tourist sites and bicycle repair shops are gradually joining this movement to offer cycling enthusiasts a comfortable, smooth experience adapted to the requirements of cycling.
To learn more about the "Accueil vélo" (Cyclist Welcome) label:
Accessibility for people with reduced mobility
The Villé Valley is committed to providing an inclusive and accessible welcome for all. Whether you are in a wheelchair, with a stroller, or have reduced mobility, you will find landscapes, activities, and heritage designed to allow you to fully enjoy your stay.
The Tourist Office is accessible to people with reduced mobility. Two accessible parking spaces are located less than 100 meters from the office. The team offers various documents to help them best prepare their stay:
- Easy-to-read and easy-to-understand (FALC) makes information simpler and clearer for anyone with a disability (dyslexic people, the elderly, or those who do not have a good command of the French language).
- A list of establishments awarded the "Tourism & Disability" label
- A list of establishments accessible to people with reduced mobility (not holding the Tourism & Disability label)
Easy-to-read and understand (FALC) document:
To enjoy the outdoors, the Tourist Office offers:
- Stroller-friendly trails (walks with little elevation gain, and accessible to people with strollers and wheelchair users);
- A list of viewpoints accessible by car.
In the Villé valley, several meeting places have been designed to ensure optimal accessibility for people with reduced mobility and all audiences:
- The Climont Jam Museum and Workshop: an original and informative visit on the know-how of Confitures du Climont through a visit route of more than 150m² divided into different spaces: the first jam museum in France; a production workshop permanently open to visits with still the century-old copper cauldrons; a direct sales shop with tasting area and an educational orchard.
- The MJC Le Vivarium: a cultural venue offering around thirty cultural and sporting activities, a cinema, a performance hall and an association bar "the Wunderbar".
- The Décibulles Festival: An unmissable event on the Alsatian summer music scene, held every year in a natural setting on the Chena hill. Thousands of festival-goers discover different musical horizons, ranging from rock to French chanson, via reggae, electro and many other genres.